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This article addresses the fragmentation of political communication in the context of Norwegian election campaigns. The fragmentation thesis refers to two distinguishable, interrelated tendencies: New technology providing incentiv...
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This article addresses the fragmentation of political communication in the context of Norwegian election campaigns. The fragmentation thesis refers to two distinguishable, interrelated tendencies: New technology providing incentives to tailor campaign communication to specific voter categories, and the audience fragment due to increasing number of media outlets. The consequence is asserted to be fragmented voter agendas. The findings undermine the fragmentation thesis as a general tendency. Norwegian parties hardly use information and communication technologies (ICTs) to multi-tailor campaign messages to different voter categories. The voters who considered online sources important for electoral information also identified traditional sources as important. Furthermore, the analysis offers no evidence that the voter agenda has fragmented over time, and online voters are preoccupied with the same issues as the rest of the electorate. The article addresses how both general countervailing forces as well as context-specific factors such as aspects of the law and the lack of existing practices concerning voter targeting curb the push towards fragmentation. Moreover, the campaign coverage in advanced democracies is proposed as a general constraint towards fragmentation of campaign communication.
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The proliferation of online campaign content has brought an end to an era of broadcast media dominance over U.S. national politics and has resulted in the drastic reconstruction of the traditional fundraising mechanisms of America...
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The proliferation of online campaign content has brought an end to an era of broadcast media dominance over U.S. national politics and has resulted in the drastic reconstruction of the traditional fundraising mechanisms of American politics. Since the mid-1990s, there have been growing discussions on Internet activism and how new media has impacted participatory democracy and social justice in the United States. The increased usage of the Internet in political campaigning has also impacted some of the foundational ways that politics has historically been conducted in (he United States. This article analyzes a framework posited by Andrew Chadwick, which conceptualizes the ways in which e-democracy is transformative for political engagement. Further, this article argues that during the 2008 presidential campaign, president-elect Barack Obama attained unprecedented success through the utilization of the Internet as a primary vehicle for his political campaign. Obama's innovative approach to U.S. politicking has led to one of the most transformative eras in U,S. political history and is an extraordinary example of a new, online, political machine-the Obamachine.
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Political microtargeting is the subject of heated societal debate but not much is known about its effects, especially in non-US contexts. Microtargeting, used by political actors to send citizens tailored messages, could have the ...
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Political microtargeting is the subject of heated societal debate but not much is known about its effects, especially in non-US contexts. Microtargeting, used by political actors to send citizens tailored messages, could have the potential to overcome barriers that make generic political messages less effective. In this article, we present a small-scale field experiment, which serves as a case study to illustrate how microtargeting's effects on citizens could be measured. The field experiment showed that receiving a microtargeted message via postal mail increased likelihood to vote for the microtargeting party, but this increase did not translate into actual votes.
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Voter disillusionment is commonplace in the United States, with many eligible voters either choosing not to or altogether unable to exercise their right to vote. To the former, in 2016 alone, nearly 40 percent of eligible voters d...
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Voter disillusionment is commonplace in the United States, with many eligible voters either choosing not to or altogether unable to exercise their right to vote. To the former, in 2016 alone, nearly 40 percent of eligible voters did not vote. Although it is an issue that extends to the health of a democracy, voting itself is not one that is central to campaign platforms, with candidates running on more high-profile issues such as healthcare or the economy. A solution to voter disillusionment is for pragmatically minded candidates to organize their campaigns around voter expansion as a means to build winning coalitions. Once locating the rhetorical origins of efforts to disenfranchise the marginalized, we develop a pragmatic strategy for appealing to those previously disengaged constituencies by demonstrating how such a platform turned legislative agenda can improve the lives of more citizens as well as strengthen democratic values.
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This article contributes to the emerging literature on wedge issues and on electoral strategies in multiparty electoral systems by studying the implementation and effectiveness of a concerted electoral communication strategy deplo...
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This article contributes to the emerging literature on wedge issues and on electoral strategies in multiparty electoral systems by studying the implementation and effectiveness of a concerted electoral communication strategy deployed by the Conservative party of Canada around the elimination of the gun registry, in the late 2000s. First, using a quantitative content analysis of the Parliamentary debates from 2006 to 2011, it reveals how the Conservatives exploited the issue in order to create divisions amongst opposing opposition MPs and amongst targeted segments of partisan voters of other national parties. Secondly, using georeferenced pool data from Vote Compass, it finds empirical evidence that the Conservatives' efforts won them new support in the 2011 federal elections, especially amongst cross-pressured voters and within the ridings that were targeted during the debates. In doing so, the article provides a rare empirical example of wedge politics carried in a multiparty system.
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This study uses pooled NES and state-level turnout data from 1988 through 2004 to assess whether a participation gap is emerging in the United States between the residents of battleground and non-battleground states in presidentia...
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This study uses pooled NES and state-level turnout data from 1988 through 2004 to assess whether a participation gap is emerging in the United States between the residents of battleground and non-battleground states in presidential elections. The analysis finds that Electoral College (EC) participatory disparities are more likely to occur in voting and meeting attendance than in donating and political discussion. Moreover, it suggests that such disparities are more likely to occur when presidential elections are nationally competitive. The study also demonstrates that when participatory gaps do occur they are the result of a surge in participation among battleground state residents—not of citizen withdrawal in safe states, as many EC critics contend.
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The conventions and meetings market is now generating over $300 billion annually in the United States (News, Press Releases & Events, Eventective, 2008). This industry is comprised of conventions, trade shows, corporate meetings, social functions, and political events, among others. Political events comprise a significant portion of the meetings and events market, yet this sector garners little attention within the hospitality industry or the public. Detailed exploration of the topic through qualitative research will serve to combat that problem by disseminating information about the topic. The outcome of this project consists of the identification of attributes unique to political event coordination and an evaluation of the skill set necessary for political event management as it differs from that required of other event divisions....
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The conventions and meetings market is now generating over $300 billion annually in the United States (News, Press Releases & Events, Eventective, 2008). This industry is comprised of conventions, trade shows, corporate meetings, social functions, and political events, among others. Political events comprise a significant portion of the meetings and events market, yet this sector garners little attention within the hospitality industry or the public. Detailed exploration of the topic through qualitative research will serve to combat that problem by disseminating information about the topic. The outcome of this project consists of the identification of attributes unique to political event coordination and an evaluation of the skill set necessary for political event management as it differs from that required of other event divisions.
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Context: Understanding the role of drug-related issues in political campaign advertising can provide insight on the salience of this issue and the priorities of candidates for elected office. This study sought to quantify the shar...
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Context: Understanding the role of drug-related issues in political campaign advertising can provide insight on the salience of this issue and the priorities of candidates for elected office. This study sought to quantify the share of campaign advertising mentioning drugs in the 2012 and 2016 election cycles and to estimate the association between local drug overdose mortality and drug mentions in campaign advertising across US media markets.
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Political election campaigns often function as test sites for new communication technologies and strategies. Prior to the Swedish national election 2010, the Swedish public was dominated by a discourse on the revolutionising poten...
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Political election campaigns often function as test sites for new communication technologies and strategies. Prior to the Swedish national election 2010, the Swedish public was dominated by a discourse on the revolutionising potential of new media for political campaigning and restyling of democracy. In particular, the participatory potential of social media was celebrated. 'Confronting' the main claims of prominent Swedish social media handbooks with the perceptions of one important voter segment, namely students, this paper aims to present major contradictions characterising the present discourse on democracy 2.0 showing a tremendous gap between the potential voters and their actual practices.
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